Close Sales Like a Believer

The Objection Handling Blueprint - Stop Selling Start Believing.

Struggling to Close Deals? Discover the Secret to Overcoming Every Objection and Watch Your Income Skyrocket

If you’re sick of hearing ‘It’s too expensive’ or ‘I need to think about it,’ this blueprint will show you how to turn objections into SALES in just 30 days.

Every Salesperson loses sales because they missed an opportunity to counter an objection.

Even the best sales rock stars on the planet don’t close every single sale they could have 100% of the time. The goal is to lose as FEW to customers to objections as you can.  

Even a 10% increase in your sales closing rate leads to an average of 30% increase in actual income, especially for those of us that have tiered or unit-based commission plans.  

 How much money are you losing because you aren’t closing every sellable customer?  Look I know not every customer is sellable, but if you are letting some walk out the door that were just one objection rebuttal away from making a purchase, you’re letting YOUR money walk out the door with them.   For example, if you sell cars in a branded dealership, just 2 lost sales per week…  costs you an average of $10,000 dollars per year.   I

f you’re able to increase your sales by 4 units per week that’s an extra $20,000 per year.  And if you’re working in a higher volume or higher commission industry, the amount of money you are leaving on the table by letting your customers off the hook can be astronomical.   

In many companies, the top 10% of salespeople make over $100 THOUSAND dollars a year MORE than the AVERAGE producer.   And a top 30 percenter makes over $50 THOUSAND dollars more than the AVERAGE producer.  The bottom half of salespeople in many industries are working for little more than their base or draw most of the time.    

In real numbers if you are exactly in the middle of the pack making $50,000 -$75,000 per year, the top dogs are making $175,000 - $200,000 dollars a year selling the same product for the same company with the same pricing – doing the same job for more than double the money.     

Are you OK with that? Because I'm NOT!


How Will This Course Help Your Career?

 Overcome more Objections - Close More Sales and Keep Higher Margins Every Time

After completing this course, you will have the tools you need to confidently and consistently overcome the most common objections faced by B2B and B2C salespeople alike.  

You will gently and confidently guide your customers to the sale and increase your sales per lead, increasing your self-confidence, income, and long-term career prospects.  

You will hit and exceed your quotas and begin your journey of moving up the ladder into the ranks of Real Sales Ninja's

Have you ever finished a sales call and thought to yourself: “What did I do wrong?”

You nailed the presentation. The product was perfect for them. And yet, they still said, “I’ll get back to you,” and you never heard from them again.  

The worst part? You know how much that deal would’ve changed your life. It would’ve meant more commission, less stress about bills, and maybe finally being able to afford the life you’ve been dreaming of.

Instead, you’re stuck replaying the call in your head, frustrated, wondering what you could have done differently.  

It’s not your fault. They gave you a product, and a script that was written by someone in marketing or a faceless VP in some ivory tower that couldn't sell water in the desert.

Your sales training was just a bunch of canned motivational videos, and a dumping of product information.  And we all KNOW how persuasive bullet points are to a customer in full panic mode.  

 See, the thing is, you were sent out into the battlefield completely unarmed because you were never taught how to handle objections like a believer.

What will your life look like if you don't start closing more effectively?

Are you satisfied to spend another year  making $50,000-$80,000  LESS than other people doing the EXACT same job as you?

Will you continue watching them get promotions and accolades while you struggle to hit quota?

Are you feeling like you’re working twice as hard but seeing half the results. 

Are you haunted by a nagging fear that maybe sales just isn’t for you?

The difference between you and the top 1% of salespeople isn’t just talent. It’s knowing what to say, how to say it and most of all PRACTICING doing and saying the right things at the right time in the right tone to the right people.  

There are TWO ways to learn.... you can keep failing long enough that you either figure it out on your own, or give up.  

Sure you can ask your co-workers, but chances are they won't tell you their REAL secrets because they don't want the competition.  You can ask your sales manager, but he was probably a mid tier salesperson who was promoted when the top salesperson didn't want to take the pay cut to be a manager.

Your manager also hasn't sold your product to your customers and faced the objections you face every day in 5 years.  He probably doesn't know how to sell as well as you do at this point.  OR you can learn from someone who WANTS you to succeed and KNOWS how to help.  

  

What if, the next time you heard, “I need to think about it,” you knew exactly what to say to turn it around?

What if you could confidently respond to objections like “It’s too expensive”, "I need to talk to my wife", "I want to shop around first" or "Send me some information" confidently and effectively in a way that felt natural without a bunch of high pressure tactics?   

And what if, instead of walking out the door or hanging up the phone, your customer gave you just ONE more chance to convince them to purchase each and every time?  

What if, instead of chasing deals, you could close them consistently—adding thousands of dollars to your income every month?  

This isn’t a fantasy, It’s exactly what the top salespeople in your office do each and every day.  It's the tricks and tips they will NEVER share with you and what keeps them in the presidents club, while you're in the dog house.  It's EXACTLY what I’ll teach you in Close Sales Like a Believer: The Objection Handling Blueprint.

Look, I know exactly how you feel because I’ve been there.  

I started my career knocking on doors selling screen-printed T-shirts and hats. That hustle turned into millions of dollars in sales across multiple businesses selling both to consumers and to C level executives at Fortune 500 companies.  

I built and managed teams of highly effective salespeople, built the scripts, processes training programs, studied them tweaked them, and most importantly was the top closing salesperson by using them.  

I teach what I learned managing teams of dozens of salespeople at a time, as well as being a front line bangin out calls the phone wearing out my shoes kinda salesperson.  My techniques will work for any industry, and any personality with any customer, WITHOUT making them feel pressured or manipulated, so you won't need to worry about getting bad reviews from an angry Karen. 

But it wasn’t always smooth sailing.  During the 2008 recession, I lost everything. 

I went from running a multimillion-dollar business to being a single father, raising two young daughters, and surviving on food stamps.  Around that time, my father died. I had to take time off to take care of my mother and ended up losing my business and filing for bankruptcy.  

When I say I was BROKE.... I mean I had no job, no bank account, couldn't afford gas, or car insurance, my electric was shut off, and I had 2 little kids and their grandmother who all needed ME to be strong.  

But I didn’t quit. I rebuilt my life, one sale at a time. It was hard work, but I was able to sell HARD enough that within a few years I owned my own fully paid off home and investment properties, a 6 figure income, luxury cars, boats, and good credit.  

I could NEVER have had a turnaround like that WITHOUT SALES SKILLS!

And if you're wondering.... NO. my techniques don't "ONLY work for me."   Look I'm nothing special when it comes to sales.  I have no special "hidden talent" that anyone else can't develop.  I've taught my exact techniques to many people over the years as a friend, co-worker, manager or coach.  And I've never taught anyone that put in the effort.... and didn't see a dramatic improvement in their sales numbers

As a sales consultant and coach, I’ve helped companies double their lead-to-sale rates, improve customer satisfaction, and generate millions in additional revenue by building sales processes, scripts, training programs and lead generation programs.  

Now, I’m a top-ranked agent for one of the largest insurance companies in the world. I’ve set multiple sales records and built one of the largest books of business in company history by mastering the art of overcoming objections.  

And I want to show you how to do the same thing.  Not just for your income, but your peace of mind, your future and your family.  


What You'll Get

When you enroll in Close Sales Like a Believer, you’ll get:


- Over 30 Video Lessons

- Downloadable Workbooks - Follow along, take notes, build and customize your own objection handling scripts and frameworks to work for you.

- Downloadable Powerpoints - use these to run role play exercises for yourself and your co-workers.  

- 14 Proven Frameworks for Handling Any Objection - From “It’s too expensive” to “I need to think about it,” you’ll have the exact words to confidently overcome the most common objections.

- Scripts for Most Common Objections - No more guessing what to say. These scripts are battle-tested and designed to get results for B2B and B2C.

- Role-Playing Exercises -  Practice makes perfect. These exercises will help you sharpen your skills while having fun to make handling objections natural.

- Bonus: Full Ebook Copy of "Stop Selling, Start Believing"  - Detailed guide to the entire sales process, not JUST objection handling, but negotation, sales process, setting goals and more.  

What’s a single closed deal worth to you? $500? $1,000? $10,000?

What if this course helped you close just ONE extra deal a month? Each and every month for the next 10 years?  
That's an extra 120 sales. If you make $1,000 a sale, that's a $120,000 return on your investment in this course.  


The Guarantee

I’m so confident this program will change your life that I’m offering a 30-day money-back guarantee.
If you complete the course, and you don’t add at least the cost of this program to your gross commission income within 90 days.  

I’ll refund your investment, no questions asked.

For most salespeople that is probably only 1 or 2 deals in an ENTIRE year.  If I can't help you sell AT LEAST 1 more deal a year after trying your hardest to learn and implement the lessons here, then well my friend, you are welcome to the refund.    

Reviews


Reviews Compiled from Students and Readers of Stop Selling Start Believing. and Students of this Course

 A good buy, worth the money.
If you are in the business of sales, this ... gives clear, concise, and very useful tips ...focuses on your motivation, to get you in right frame of mind for success... 

WYKCbooks
Reader

An Excellent Guide
Excellent techniques that are clearly explained for salespeople of all levels. Even more importantly, it isn't just about the sales techniques but also about making life changes that will benefit you in being a better salesperson.

Tara Cicora
Reader

 A good buy, worth the money.
If you are in the business of sales, this ... gives clear, concise, and very useful tips ...focuses on your motivation, to get you in right frame of mind for success... 

WYKCbooks
Reader

 A Valuable Resource for Anyone in Sales.
From beginners to seasoned professionals. It provides a holistic view of the sales process, from self-improvement and mindset shifts to practical strategies for..., closing, and handling objections. ... It’s not just about selling more; it’s about believing in what you’re selling and becoming the best version of yourself.

Joshua Smith
Reader

A No Fluff Comprehensive Guide
Straight forward, no fluff info starting with being honest with yourself. "Be honest with yourself, not hard on yourself." Great advice for the entrepreneur. ... I learned a lot about closing with the examples of the power closes. 

Dougie F
Reader

 Transform your Approach
John Kaufman's 'Stop Selling Start Believing' is an invigorating guide that reshapes traditional sales techniques into a more effective and engaging approach. Perfect for anyone in sales or negotiations, this book offers a wealth of knowledge on objection handling... The practical tips and psychological insights provide a unique edge in understanding customer interactions. An indispensable resource for anyone looking to excel in sales and negotiations.

Lexi
Reader

What Will You Learn?

Enroll Today!

Most popular

Close Sales Like a Believer

$297 USD

per year

  • Access the entire library of objection handling scripts, roleplay, and frameworks + get all updates to the course for a full year.

    • Over 30 Video Lessons
    • Downloadable Workbooks
    • Downloadable Power Points
    • Full Copy of Amazon Best Seller - Stop Selling Start Believing
    • 14 Objection Handling Scripts
    • Multiple Scripts & Frameworks to Handle 19 Common Objections
Buy Now

John Kaufman

Who is John Kaufman?

I am a serial entrepreneur and sales fanatic who has been a top 10% sales producer, mentor and consultant in the following industries:

  • Screen printing
  • Art Brokerage
  • Web Hosting/ Managed Services
  • Software
  • IT Consulting
  • Recruiting / Staffing
  • Automotive Sales
  • Talent Management
  • Recycling / Green Products
  • Social Media Management
  • Commercial and Luxury Real Estate
  • Insurance

Not Just Another Sales Guru

He’s a guy who’s been in the trenches, faced the challenges, and comes out on top. Over the past 30 years, John has built businesses from scratch, coached sales teams to break records, and developed sales strategies that have generated hundreds of millions in revenue. But his journey hasn’t been all sunshine and rainbows, and that’s what makes his story so powerful

Entrepreneurial Spirit

John started his career with big dreams and little money. His first business, a web hosting company called TBhost.com, grew at a staggering 100% annual rate for over a decade. After selling that company, he founded Nexmation, a consulting and staffing firm that worked with some of the biggest names in the world—IBM, Deloitte, FedEx, and more. Along the way, he’s built sales call centers, created killer sales scripts, and trained teams that consistently outperformed the competition.

Overcoming Challenges

But John’s story isn’t just about success. He’s also faced massive setbacks—bankruptcy, personal loss, and even a time when he had to rely on food stamps to feed his family. Yet, he didn’t let those moments define him. Instead, he used them as fuel to rebuild his life and career, eventually becoming one of the top sales agents at one of the largest Insurance Companies in the world and a multi-million-dollar real estate investor.

The Power of Belief

John’s secret? It’s not just about knowing how to sell—it’s about believing in yourself, setting clear goals, and refusing to give up. That philosophy is at the heart of his book, Stop Selling, Start Believing. Packed with actionable strategies, it’s a blueprint for anyone who wants to crush their sales goals, overcome objections, and build a life they’re proud of.

John’s writing and teaching cut through the fluff and get straight to what works. He’s lived every lesson he shares and tested every strategy in the real world. Whether you’re a seasoned sales pro, an entrepreneur, or just someone who feels stuck, John’s no-nonsense approach will show you how to level up your mindset, your career, and your life.

If you’re ready to stop making excuses and start making actual progress, John Kaufman is the mentor who will help you get there. His story is proof that it’s never too late to believe in yourself—and succeed.

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